주요업무
Product Planning & Implementation
• Develops strategic and operational plans (POA) for NURTEC.
• Leads launch planning and execution including pre-launch, launch, and post-launch phases.
• Uses interconnected channels to shape customer experience, omnichannel strategy, and action.
• Ensures effective implementation of designated marketing plans to achieve desired business outcomes.
Alliance Partner Collaboration & Governance
• Leads strategic collaboration with the Alliance Partner to ensure aligned objectives, priorities, and execution plans.
• Drives joint business planning, performance review, and execution governance with the Alliance Partner.
• Represents Pfizer in key working-level discussions with the Alliance Partner to align strategy, resolve issues, and accelerate execution.
• Contributes to strategic negotiation and communication with the Alliance Partner to maximize long-term business value.
Market Intelligence
• Analyzes and interprets market intelligence from a range of sources (including market research) to support decision making.
• Monitors competitive environment and customer insights and reflects them in strategy and execution.
Sales Forecasting & Performance Management
• Assesses and understands the competitive market and proactively identifies opportunities aligned with business objectives.
• Monitors performance and KPIs and drives optimization of plans.
• Demonstrates sound financial management by ensuring that expenses are within budgets to achieve profit targets.
Relationship Management with Customer / Stakeholders
• Builds positive relationships with key customers and stakeholders (e.g., opinion leaders).
• Drives voice of customer insights and reflects them into strategy.
Work with Field Force
• Works effectively with field force and Alliance Partner field organization to develop, implement, and monitor strategies and promotional activities.
Cross-divisional Teamwork
• Understands the interdependencies of cross-functional teams and works effectively with key stakeholders to develop and implement strategies.
• Works closely with external agencies, vendors, and the Alliance Partner.