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WHO WE ARE:
In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our Division has an unrivalled portfolio of 23 aspirational brands (Yves Saint Laurent, Khiels, Lancôme, Prada, and Urban Decay to name a few) and an incredibly talented team of 28k experts, making it perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.
A DAY IN THE LIFE:
• Consumer/Digital KPIs Management:
• Track activation performance and manage KPI frame on CRM, Media, Marketing ROI, and Retail activations
• Conduct performance & ROI analyses of online and offline consumer activities to inform and influence the strategies of relevant functions
• Consolidate & deliver Performance & Consumer KPIs for omni-channel reports and insights for all related functions at CMO, CGO, and BUs.
• Retail KPIs Consolidate & Reporting:
• Track key retail performance KPIs, including AUS and IPT (Average spending size), Customer service scores, and other door-level metrics, to inform sales strategies
• Review the compiled regular sales reports from both offline and online channels. Monitor traffic, customer service rate and satisfaction rates to analyze efficiency of retail and marketing investments
• Analyze Beauty Advisor (BA) performance & productivity data to identify top priorities for offline service, sales performance, and BA coaching & engaging needs, then share these insights with the Retail Education team to tailor training programs
• Consumer Engagement Project Management:
• Assist CMO team projects related to consumer journey & touchpoints, digital performance, marketing efficiency, and retail service & productivity.
• Collaborate with CRM, Online Shopper Excellence, and Omni-service teams to define, monitor, and analyze omnichannel KPIs based on data-driven insights