CHANEL Korea is moving towards a client-centric brand, aiming at redesigning the client experience leveraging a omnichannel eco-system.

• Membership & Loyalty Program Lead the design, revamp, and long-term evolution of the membership and loyalty program. Define program mechanics, client tiers, and engagement frameworks aligned with brand and business strategy. Oversee the day-to-day governance and operation of the membership program including milestone benefits, rewards, and recognition programs. Track and monitor program performance, defining KPIs and continuously optimising engagement strategies based on insights. Serve as the internal business anchor for membership strategy, aligning cross-functional teams including Marketing, Retail, Digital and Tech teams. • Clienteling Strategy & Tools Define and implement the overall clienteling strategy to elevate personalised client engagement across retail touchpoints. Manage the roadmap and governance of the clienteling digital tools and applications used by Retail teams. Develop structured frameworks and guidelines to enable Beauty Advisors to build deeper client relationships and increase client retention and repeat purchase. Partner with retail leadership to drive adoption, effectiveness, and continuous improvement of clienteling practices. • VIP Client Engagement Design and oversee VIP engagement programs to strengthen relationships with top clients. Define strategic direction and experiential concepts for VIP events and exclusive client moments. Ensure VIP experiences are aligned with brand positioning and client expectations. Monitor and evaluate the effectiveness of VIP engagement initiatives in driving client loyalty and advocacy. • Program Governance & Cross-team Collaboration Ensure seamless coordination with the campaign orchestration for activation of client engagement initiatives. Partner closely with the Data & Intelligence team to leverage insights for program optimisation. Provide clear governance, prioritization, and roadmap planning for all always-on client engagement initiatives. Act as a strategic partner to leadership in shaping long-term client engagement strategy.

• Minimum over 9-10 years’ experience in relevant CX/ CRM/ Membership/ Digital Marketing/ App experience, preferably within the luxury industry and/or a Digital/ CRM agency • Experience in

salesforce.com

technology, especially in the Marketing Cloud module or any other campaign management platform. • Capability to contribute to brand equity by supporting the implementation of CRM campaigns. • Advanced knowledge on CRM &CX/ Marketing/ CRM software/ Statistics/ Salesforce • Data analysis and documentation ability • Client-centric mindset and experience • High interest on the latest market trends, including luxury industry, digital and omnichannel trends

For more details, please refer to the company website.