주요업무
BUSINESS MANAGEMENT & DEVELOPMENT
• Monitor sales performance versus the budget/targets and take necessary actions accordingly
• Develop and implement commercial action plans to grow the business e.g. targeting clientele categories (local/tourists), incentive programs, slow movers etc.
• Monitor local trading environment and trends, including competition, tourism, consumer trends
• Provide inputs for OTB, liaise with merchandising team on buying and provide for product development
• Work closely with the Finance Department to provide input related to sales forecast requirements, financial requirements, etc., for budgeting and investment planning purposes
• Develop the brand's business in Korea by identifying potential locations for new stores and providing analysis of potential markets/profitability
STORE OPERATION
• Coordinate operative system in order to make right circumstance for sales
• Provide necessary resources and support to stores
• Work with Store Managers to monitor staff roster and manpower planning.
• Inform store team on procedures and standards required and control compliance with Company Policies
• Control the carrying out of administrative back-office activities through checks on retail points' back office.
• Monitor all aspects of store operations including payroll, billing, and reconciliation reportsubmitted by Store-in-Charge.
RETAIL OPERATION
• Oversee day-to-day operation of the stores and solve unresolved operational issues
• Uphold excellent standards and consistency of customer service
• Keep senior management informed of issues, decisions and procedures change at store level that impact business significantly
• Manage activities for new store opening or relocation, ensuring the coordination among the different actors involved.
• Support architect, by onsite inspection, in space and stockroom design, control IT supply etc.
• Maintain operational standards and ensuring company policies and practices are followed in the stores.
PEOPLE MANAGEMENT
• Direct management of dedicated stores.
• Communicate vision, strategy and clear directions to retail staff
• Structure the organization of retail activity and allocate responsibilities
• Ensure adequate staffing through recruitment, rotation, mobility, training and development
• Motivate, drive, inform and actively coordinate retail teams
• Monitor sales team performance
• Work closely with the Training Department to ensure proper training of sales staff and excellent customer service
LOCAL BRAND IMAGE
• Actively promote the brand in the local market
• Propose and effectively implement local marketing, customer relation strategies to promote the brand's image
• Nurture relationship with business community and competition
• Work closely with the Marketing & Communication Department to provide input and implement local marketing projects
• Keep abreast of counterfeits activities in the market and provide regular feedback/information to the Anticounterfeiting Department
• Develop specific VIP activities like trunk shows and other brand loyalty building programs in coordination with the Merchandising Manager and Marketing Manager
STORE NETWORK
• Propose layout adjustments as needed to ensure commercial efficiency
• Manage existing store network projects: expansion, renovation, relocation, closure, etc.
• Participate in lease negotiations with landlords
• Identify potential locations for new stores: provide analysis of potential markets and profitability