주요업무
WHO WE ARE:
In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our Division has an unrivalled portfolio of 23 aspirational brands (Yves Saint Laurent, Khiels, Lancôme, Prada, and Urban Decay to name a few) and an incredibly talented team of 28k experts, making it perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.
A DAY IN THE LIFE:
Orchestrate strategic product launches and accelerate the growth of key pillar products to secure market leadership in the highly competitive luxury beauty market. Lead holistic 360° marketing communications. The scope includes strategic campaign planning, high-performance execution, P&L management, and fostering a high-performing team to deliver premium brand experience.
1. Strategic Leadership & Business Ownership
• Develop and implement an integrated product strategy for the assigned category (Skincare/Makeup/Fragrance), rooted in a deep understanding of luxury consumer trends and competitive dynamics.
• Manage P&L for the assigned category, optimizing marketing PLV and budget allocation to achieve Top-line and Bottom-line targets.
• Leverage consumer insights and data analytics to identify growth opportunities and inform long-term brand strategy.
2. 360° Campaign Orchestration
• Lead and integrate end-to-end campaigns, ensuring consistent messaging across all consumer touchpoints (Digital, Media, CRM, Retail, E-com).
• Drive O+O (Offline to Online) synergy, working closely with cross-functional teams (Communication, E-commerce, Commercial) to maximize recruitment and retention.
• Adapt global DMI assets with local relevancy to resonate with the Korean market.
• Analyze campaign KPIs and ROI rigorously, sharing actionable insights with key stakeholders for continuous optimization.
3. Product Lifecycle & Forecast Management
• Ensure high forecast accuracy for new and existing products, managing healthy inventory levels (saleable, testers, and samples) in collaboration with SCM.
• Monitor market trends and competitor activity to provide proactive recommendations on product portfolio management.
4. People & Stakeholder Management
• Talent Development: Manage and mentor a team of 2 PMs and an assistant, fostering a culture of excellence and career growth.
• Build strong, collaborative relationships with Global & zone teams to influence brand direction and secure necessary resources.