[Global Sports Brand] Retail Marketing&VM Manager(팀장)
Position Summary
Retail Marketing & VM Manager to lead retail experience strategy and execution across both direct and wholesale channels.
This role plays a critical part in translating global and regional guidelines into locally relevant retail strategies, driving consistent brand presentation and elevating in-store consumer experience. The position requires strong cross-functional collaboration and ownership of end-to-end retail marketing execution, including visual merchandising, in-store activations, and retail training.
The ideal candidate is both strategic and hands-on, with a deep understanding of retail environments, strong project management capabilities, and a passion for delivering premium brand experiences.
JD
1.Retail Marketing Strategy & Execution
- Develop and implement comprehensive retail marketing strategies, including seasonal campaigns and year-round (365) plans
- Drive retail performance across mono-brand and multi-brand channels
- Optimize in-store consumer experience to enhance brand engagement and conversion
- Identify opportunities to maximize retail impact and improve productivity across key accounts
2.Visual Merchandising (VM)
- Lead and ensure consistent visual merchandising standards across all retail touchpoints
- Enhance key retail KPIs such as conversion rate, ATV (Average Transaction Value), and UPT (Units Per Transaction)
- Oversee VM execution for both owned and partner-operated stores
- Support new store openings and key commercial events (e.g., trade shows, sales meetings)
3.Retail Training & Capability Building
- Design and deliver retail and VM training programs for store teams and key accounts
- Strengthen frontline staff capabilities to elevate brand storytelling and product presentation
- Continuously improve training methodologies to increase effectiveness and scalability
4.Team
, Agency & Budget Management
- Lead and develop the in-store marketing and VM team
- Collaborate closely with external agencies to ensure seamless execution of retail initiatives
- Manage budgets effectively to maximize ROI and retail productivity
- Oversee multiple projects simultaneously while ensuring timely delivery and alignment
Requirements
- Bachelor’s degree or above
- Minimum 13 years of relevant experience in retail marketing and/or visual merchandising
- Experience in sports, fashion, or lifestyle retail industries preferred
- Proven track record in executing in-store marketing programs and retail initiatives
- Strong communication skills in English (both written and verbal)
- Excellent presentation and stakeholder management skills
Contact
Julie
E:
[email protected]
T: 02-551-0392