주요업무
• Lead the development of integrated PR and communications strategies aligned with clients’ business goals, defining clear objectives and approaches
• Oversee multiple client accounts as the primary lead, ensuring seamless execution across PR campaigns, content, events, and digital/social initiatives, while maintaining strong client relationships
• Apply a strong understanding of clients’ business, industry landscape, and key stakeholders to inform strategic recommendations
• Manage day-to-day client communications, including leading meetings, setting agendas, and overseeing reporting and performance tracking
• Drive impactful media engagement, securing high-quality coverage across key local, regional and global outlets
• Lead the development of compelling content and storytelling, including messaging frameworks, press materials, and thought leadership
• Manage and mentor team members, providing clear direction and ensuring quality and consistency across deliverables
• Ensure high standards of delivery through strong attention to detail and alignment with strategic objectives
• Manage account performance, including budget planning, timelines, and overall project efficiency
• Identify opportunities for organic growth and contribute to new business development and pitches