주요업무
• Develop and execute new product launch plans and integrated communication strategies.
• Define campaign strategies and objectives (including new product strategies, VM & POS plans, etc.) by working closely with cross-functional teams.
• Design channel-specific action plans (POS, events, etc.) to drive effective campaign execution.
• Share weekly campaign sales reports and analyze performance of key product lines.
• Support the development of short- and long-term product strategies.
• Manage local development projects (print production, POS materials, special events), ensuring seamless execution at POS level through close collaboration with retail and counter managers as well as regular store visits.
• Develop event content (podiums, pop-ups) and propose engaging customer activation ideas aligned with global guidelines.
• Monitor and manage campaign and promotional budgets to ensure cost efficiency and effective allocation of resources.
• Gather and consolidate campaign feedback from internal teams and share insights with global teams.
• Collaborate with external agencies for promoter hiring, campaign brochure production, and e vent execution.
• Monitor competitor activities, new product launches, and market trends.
• Forecast sales volumes for new and existing products and manage purchase orders by product line.
• Control stock levels for saleable items and Sales Promotional Materials (SPM) and monitor SPM usage.