Sportstyle Marketing The Local Sportstyle Marketing role is responsible for leading, planning, executing, and monitoring all sportstyle marketing strategies and activities within the country. Working closely with key stakeholders, this role aims to drive brand desirability and achieve commercial objectives through the following key responsibilities Global Entertainment Marketing Working as a key member of the International Marketing Team, this role focuses on managing all campaign shoots and projects related to brand ambassadors (primarily K-pop artists). The specialist will coordinate diverse needs from global markets and facilitate the on-time delivery of essential assets and materials for entertainment marketing campaigns.

[Task 1] : Strategic Sportstyle Marketing & Brand Events (30%) Establish and execute high-level Sportstyle marketing strategies within budget to maximize brand heat. Partner cross-functionally with PR, Merchandising, and Sales to identify seasonal hero products and orchestrate impactful brand events. [Task 2] Strategic Accounts & Retail Activation (15%) Focus strategic efforts on opinion-leading Fashion Specialty accounts to elevate brand positioning. Collaborate with Sales to engineer compelling sell-in/sell-through toolkits and leverage premium product lines to drive retail momentum. [Task 3] Entertainment Collaborations & Influencer/KOL Networks (25%) Amplify brand visibility in pop culture by activating strategic opportunities across music, film, and TV (celebrity placements, licensing, and collaborations). Cultivate and manage a robust network of local KOLs and influencers across music, dance, art, and street fashion through strategic seeding and narrative-driven storytelling to solidify brand credibility. [Task 4] Global-Local Market Coordination & Brand Alignment (15%) Act as the strategic bridge between global HQ and local teams by identifying market needs and facilitating the on-time delivery of essential campaign assets and materials. Ensure all local creative assets and photoshoots strictly adhere to global branding guidelines, while identifying and sharing cross-market best practices in a timely manner. [Task 5] Ambassador Activation & Content Operations Management (15%) Manage all end-to-end marketing activations related to brand ambassadors, encompassing events, seeding programs, social postings, and media interviews. Oversee day-to-day operational execution, including shooting sample logistics, localization/composition of press materials, and the support and review of social media content on global platforms.

Education : Bachelor degree or above Professional : - 13+ years of proven marketing experience for an international sportstyle brand - Industry: Fast moving consumer goods - Leadership: previous management experience IT Skills : Highly advanced MS Office Skills (Excel, Powerpoint) Language Skills : English skill is necessary Competencies : Creativity & Innovation / Initiative / Open Communication&Listening / Planning & Organizing Functional Skills : Project Management

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