주요업무
1️. Marketing planning & execution
• Develop and execute comprehensive local strategic plans for new launches, regular campaigns, and special events tailored to mass channels (e.g., Olive Young, online channels)
• Play a pivotal role by creating a campaign pack including the key claim and a 360-degree plan for marketing, sales and retailers, ensuring Shiseido fragrance brands and other focus products maintain strong market positioning.
• Manage all aspects of local development and execution, including animation, digital advertising, print production, POS materials, GWPs, in alignment with global guidelines.
• Ensure brand consistency in product communication and promotional activities across online and offline channels.
• Optimize digital advertising by discovering and applying advertising insights through collaboration with media agencies
• Collaborate cross-functionally with Sales and E-commerce to align brand & product strategy with sales promotion in the field.
2️. Market & Consumer Insights
• Conduct sell- in & out data analysis and consumer insights to track performance and identify growth opportunities in the mass beauty market.
• Monitor competitor activities, market trends, and pricing strategies to maintain Shiseido’s competitive edge in the mass beauty market.
• Work closely with global and regional teams to develop communication and advertising strategies aligned with the brand’s identity and positioning.
3️. Product Forecasting & Budget Management
• Ensure accurate product forecasting and optimal stock management to prevent overstock or shortage issues in retailer channels.
• Allocate POSM materials appropriately across channels based on the active communication with sales & Corp EC.
• Plan and manage brand budget & expense, ensuring effective allocation to maximize ROI and sales growth.
• Monitor and analyze key product performance metrics, including turnover, market share, and sales trends.
4️. Cross-functional Collaboration & Execution
• Actively communicate with the APAC brand team
• Collaborate with other functions & departments (Sales, SCM, RA, DC) and other agencies (media, package, GWP, etc.) to achieve the brand target.