주요업무
In-store VM
• Ensure all campaign activities are executed on time with attention to details.
• Ensure consistent in-store VM by implement VM standard maintaining alignment with global VM strategies.
• Based on the marketing calendar, and in close communication with MKT & Retail, make and distribute VM guidelines to stores.
• In close cooperation with Store Planning, propose VM plans for store openings that fits the store's concept and manage it to be fully installed in the store.
• Conduct regular floor plan reviews, actively offering guidelines that contribute to sales improvements and enhance client journey.
• During the KEM (key emotional moment) season, fully implement gifting-emphasized animation through store dress-up and activate the wrapping service.
• Communicate continuously with Regional VM to ensure designs are adapted effectively for the local context.
• Conduct quality check to ensure that local vendors accurately execute VM & technical guidelines.
• Visit stores regularly to train employees, implement VM standards, and provide guidance to comply with VM guidelines.
Forecasting & Inventory management
• Responsible for overall FBP VM Forecast and stock management via close communication with MKT & Regional forecasting team.
• With the accuracy of VM forecasting, maintain proper inventory and release it at the right time to avoid burdening slow-moving items.
• Organize and maintain an updated inventory of in-store VM materials to ensure timely ordering based on VM execution plans and store inventory.
• Periodically inspect all VM materials in the store for good condition and handle repairs or replacements as necessary
Budget Control
• Manage spending within the budget allocated for VM updates and VM material allocation and report progress to the manager as appropriate.
BA Training
• Update BA training content, distribute it to stores, and conduct regular training for Bas.