주요업무
• Collect and analyze consumer and market insights and competitive strategies related to the category to make recommendations to the Marketing Manager
• Implement new launches, maintain growth in pillar products, and animate the core catalogue within the category
• Adapt communication material (imagery, digital, point-of-sale) for the category
• Mobilize and work with other departments (sales, logistics, education, etc.) and partner agencies to build the broader business strategy for the category; meet deadlines
• Manage sales forecast accuracy, including forecasting product sell-out targets and stock levels for the category
• Make recommendations to management on the category based on expertise in consumer behavior, the market, and competitors (launch analysis, strategic memo, etc.)
• Manage samples and develop sampling strategies for key products
• Create promotional items such as GWP, leaflets, brochures, and catalogs
• Plan and execute CRM strategies (e.g., customer lifecycle management, retention programs, personalization campaigns) to drive consumer engagement and loyalty
• Leverage CRM data and customer insights to analyze consumer behavior, segment audiences, and optimize marketing performance
• Monitor and report CRM campaign performance (e.g., open rate, conversion, retention) and provide actionable recommendations for continuous improvement