Assistant Manager, BU Marketing, Sportstyle

This role is to plan and execute all sportstyle markting/PR/activities (mainly for PRIME/SELECT) within the country(s) to enhance brand awareness and achieve commercial objectives. - Drive campaigns and all releated activities with APAC ambassador. - Plan and execute local campaigns and strategic/key account initiatives. - Communication and management of agencies. (PR, PPL, social, digital viral, AD, production and event) [Task 1] : Campaign Development & Management (APAC & Local) (20%) Develop and drive marketing/PR campaigns featuring APAC ambassadors (K-pop artists) and local key initiatives. Oversee the creation of campaign assets and execute all related marketing activities. [Task 2] : Event Planning & Execution (20%) Plan, organize, and execute brand events and experiential activities for key product launches. [Task 3] : Omnichannel Advertising & Performance Marketing (20%) Plan and organize channels for both online and offline advertising to drive brand visibility and performance marketing objectives. [Task 4] : Social Media & Digital Viral Marketing (20%) Establish social media roll-out schedules and oversee execution. Develop and implement innovative digital viral marketing ideas and content strategies. [Task 5] : Influencer Relations & PR Operation Support (20%) Build strong relationships with key influencers and manage product seeding programs around major campaigns and collaborations. Support PR operations, including the management of shooting samples and the translation/composition of press materials.

Education : Major in Business Studies, ideally with a focus on Marketing Communication or equivalent (above Bachelor degree) Professional : + 7 years of experience in marketing/PR in fashion or sports brand. PR, social, AD or event agency experience is also welcome. IT Skills : Good MS office skills, Adobe photoshop Language Skills : English (Fluent) Competencies : Creativity & Innovation, Analysis ability, Open Communication & Listening, Planning & Organizing Functional Skills : Campaign shooting Management, Event&project Management

For more details, please refer to the company website.