주요업무
> Merchandising Strategy & Business Planning
-Lead the overall merchandising strategy aligned with brand direction and business objectives.
-Own sales forecasting, OTB planning, seasonal assortment, pricing, and merchandise performance.
-Drive achievement of sales, margin, and KPI targets while ensuring alignment with HQ.
-Act as a strategic business partner to the General Manager on merchandising and commercial planning.
>Buying & Product Lifecycle Management
-Lead seasonal buying strategy, assortment planning, and budget management by brand and category.
-Manage product lifecycle from buying through sell-through, ensuring optimal product performance.
-Partner closely with HQ on seasonal buys, product feedback, and local market requirements.
-Drive full-price sell-through and proactively mitigate inventory and product risks.
>Inventory Management & Business Performance
-Oversee inventory planning, allocation, replenishment, and stock optimization.
-Monitor and drive key KPIs including sell-through, stock turnover, margin, and inventory aging.
-Lead forecasting, reporting, and analytics to support data-driven business decisions.
-Develop stock management and markdown strategies to maximize profitability.
>Visual Merchandising & Brand Excellence
-Define and execute VM strategy in line with global brand standards.
-Ensure consistent brand presentation and elevated customer experience across all boutiques.
-Integrate merchandising, VM, and sales priorities to maximize commercial performance.
>Leadership & Cross-functional Collaboration
-Lead, coach, and develop the Merchandising and VM teams.
-Drive alignment across Retail, Marketing, Finance, and HQ stakeholders.
-Provide strategic product and business insights to support retail performance and growth.
-Foster a high-performance, collaborative, and commercially driven culture.