주요업무
- Develop and implement local AD,PR and digital strategies to increase brand awareness and consumer engagement.
- Manage relationships with media, influencers, and industry partners to maximize brand exposure.
- Plan and execute brand campaign, PR events, brand activations, performance Ads and collaborations with key opinion leaders (KOLs).
- Monitor industry trends and media coverage to identify opportunities and mitigate risks.
- Work closely with internal teams (Sales and PM ) to align PR & Digital initiatives with brand objectives.
- Track and report brand campaign performance, providing insights for continuous improvement.
- Support local/regional asset creation, ambassador programs.
- Monitor, manager, and trach the PR budget.