주요업무
PRIMARY FUNCTION :
The Commercial Excellence Manager for Korea will lead strategic initiatives to enhance sales force effectiveness and drive commercial excellence across the country. This role will partner closely with cross-functional teams to optimize go-to-market strategies, improve customer engagement, and ensure the commercial organization is supported by the right tools, processes, and insights to succeed in a dynamic and diverse market.
This role ensures that commercial processes, data governance, CRM workflows and field productivity tools are fully optimized to enable Sales, Marketing, Medical and Distributors to achieve high-quality execution and business impact.
MAIN/MAJOR RESPONSIBILITIES :
1. Commercial Excellence and Collaboration
• Own and ensure high-quality customer master data, accurate territory alignment, and effective oversight of distributor-related data to support reliable commercial decision-making.
• Deliver monthly and quarterly performance insights on commercial results, field force productivity, target achievement, and growth opportunities, translating data into clear, actionable recommendations.
• Partner closely with Sales and Marketing teams to co-create data-driven commercial strategies, enabling more effective customer targeting, resource allocation, and execution excellence.
• Lead the accurate setting of quarterly and annual sales force targets at the account level in accordance with LBE review criteria; continuously track, analyse, and present monthly performance trends and variances to drive sustained high performance.
• Play a lead role in the creation, renewal, and negotiation of distributor agreements, ensuring efficient end-to-end contract processes while driving optimal commercial terms and maximizing long-term profitability.
• Provide monthly and quarterly insights on commercial performance, field productivity, and opportunity areas.
• Collaborate with Marketing and Sales teams to develop data-driven commercial strategies.
Veeva Vault Implementation & System Management
• Lead ADC’s Veeva Vault Commercial implementation, including requirement gathering, system design, configuration, UAT, and rollout.
• Build and manage system structures such as data objects, page layouts, workflows, approval processes, and user profiles.
• Ensure alignment across platforms (Veeva Vault, SFDC CRM, SAP) and define standardized data architecture.
• Develop UAT scripts, manage issue resolution, and support validation activities.
• Prepare training materials and conduct Vault onboarding sessions for commercial teams.
• Continuously monitor system stability and user adoption, providing enhancement recommendations.
Sales Force Effectiveness (SFE)
• Design and manage core SFE processes: targeting, segmentation, call planning, and territory management.
• Build and monitor SFE KPIs to track Sales Forces performance and activity quality.
• Develop dashboards and insights reports (CRM-based or BI-led) to drive field execution improvements.
• Partner with Sales leadership to evaluate coverage models, customer touch strategy, and resource allocation.
2. Business Analytics & Market Intelligence
• Identify key business questions/issues, formulate hypotheses, collect qualitative and quantitative data necessary to evaluate the hypotheses, perform analysis and summarize conclusions/ recommendations with minimal guidance
• Conduct advanced business and financial analyses (including customer segmentation, marketing ROI, promotion effectiveness, and customer responsiveness) to generate actionable insights that drive market share growth, revenue acceleration, and margin improvement.
• Evaluate and prioritize strategic initiatives based on thorough, data-driven risk and return analyses to ensure optimal resource allocation and value creation.
• Clearly define and communicate objectives, priorities, and milestones, enabling the sales organization to develop execution plans and effectively lead cross-functional stakeholders toward targeted outcomes.
• Delegate responsibilities appropriately while maintaining strong oversight to ensure timelines are met and financial results are delivered and continuously optimized.
• Proactively identify barriers to commercial success and develop practical, scalable solutions to mitigate risks and unlock growth opportunities.
• Continuously monitor the effectiveness and ROI of strategic initiatives, synthesizing data, insights, and proposals from multiple sources to validate strategic alignment and recommend adjustments to plans or tactics as needed.
3. Strategic Leadership & Collaboration
• Act as a strategic advisor to Korea and Area leadership on commercial capability and performance improvement.
• Collaborate with marketing, regulatory, clinical, and market access teams to align commercial excellence and training initiatives.
• Lead cross-functional projects to support product launches, market expansion, and customer engagement strategies.
• Influence and align stakeholders across the country and Area to ensure consistent execution and impact