주요업무
Clienteling Strategy and Marketing Activities:
• Monitor and support the improvement of the store teams’ performance in terms of productivity, process adherence, client satisfaction, clienteling execution.
• Support local level of CRM & Client Engagement Activities for both DOS & Outlet channel:
- CRM KPI Monitoring
- Direct Marketing activities
- Client Engagement events
- Co-marketing activities
- Loyalty, Thank you, Replenishment, Churn Prevention programs execution
- Proper usage and adoption of in-store CRM tools
• Coordinate and execute client treatments, communication initiatives and strategic engagement activities
• Organize and execute VIC programs and client events, including proposal preparation, RSVP management, agency coordination and event operations
• Monitor campaign performance and provide analysis and recommendations for optimization
• Support store-level promotional activities and client recruitment initiatives
• Perform ad-hoc duties and projects assigned by stakeholders.
Customer Database Management / Analytics and reporting:
• Manage CRM master data and business reporting processes to support clienteling strategies and initiatives, including:
- Data Collection Process and the DB Management
- Privacy policy compliance
- CRM systems and tools management
• Analyze client and campaign performance data to identify opportunities for conversion, retention and reactivation.
• Work closely with store and retail teams to continuously improve customer data accuracy and quality.
• Monitor, update and communicate with stores and HQ regarding Calling Campaigns, Diamond in the Rough Contest and other CRM initiatives.
• Support the CRM Manager in preparing weekly, monthly and quarterly CRM reports.
• Stay up to date on HQ CRM initiatives, market trends and competitor activities.
Promotion:
• Coordinated monthly direct mail to department stores in cooperation with retail department & outlet stores
• Assist ad-hoc promotion activity per store.
Miscellaneous:
• Management of CRM materials and tools (Order & tracking)
• Internal response of inquiries related client
• Management of Pre-order tool guideline to communicate among store, MD, HQ CRM