주요업무
1. Build Professional-Grade Experience Strategy Reports
Formulate experience strategy that combines a solid logic with emotions based on primary and secondary research
Plan, run and synthesize primary research (i.e. user or focus group interviews, surveys, workshops, etc.) into actionable insights that will be applied towards solution concepting and design
Apply design-thinking frameworks (i.e. Journey map, empathy map, Business Model Canvas, Value Proposition Map, etc.) to guide strategy
Align business goals with user needs when designing digital solutions
Communicate complex ideas and recommendations clearly to stakeholders to secure buy-in
Analyze quantitative data into insights and turn data into visual narratives
Engage and influence cross-functional teams, building consensus and aligning stakeholders toward a shared vision
2. UX Design
Design user flows, wireframes, IA, user journeys, task flows, and interaction patterns
Translate business/functional requirements into well-structured design solutions
Work through complex logic and create mid-to-high fidelity prototypes for usability testing and internal discussions
Participate in early discovery and concepting stages with the wider team
3. UI / Visual Design
Deliver UI that is clear, consistent, well-aligned, and reflects brand principles
Collaborate with the Designers to ensure visual quality and coherence across modules
Apply and extend our design system where required (Figma components, tokens)
4. Collaboration
Work closely with Governance, Development, Business, and other regional teams to support iterative delivery
Understand technical constraints and collaborate with engineers to ensure feasible and high-quality implementation.
Communicate design intent clearly through documentation, rationale, and prototypes
Participate in design reviews and incorporate feedback constructively