주요업무
1. Business & Sales Leadership
- Own and deliver retail sales and net sales targets, including budget and expense management.
- Analyze performance by store/door/channel and define actionable growth plans to drive sustainable business growth.
- Identify and develop new business opportunities to maximize sales and market share.
- Drive market share growth through strategic initiatives and strong retailer partnerships.
- Monitor productivity (store, channels) and optimize performance.
- Drive productivity improvement through effective deployment of field resources, coaching interventions, and performance management.
- Prepare and present regular business reviews, including sales performance, opportunities, risks, and action plans.
2. Retail & Field Execution Excellence
- Ensure strong in-store execution aligned with brand strategy and priorities, and commercial objectives.
- Monitor and improve service standards, selling skills, and KPI delivery.
- Conduct regular store visits and field coaching sessions to reinforce retail excellence, customer experience, and commercial execution standards.
- Lead by example through hands-on coaching and partnership with ACEs, Retail Managers, and store teams.
- Drive excellence in merchandising, product assortment, visual presentation, and stock management.
- Ensure effective implementation of marketing programs, promotional activities, and product launches at store level.
- Maintain strong control of store operations, compliance, and retail discipline.
- Share best practices and successful execution strategies across stores, teams, and business units.
3. Team Leadership & Capability Building
- Lead, coach, and develop ACEs, Retail Managers, and field teams to achieve business objectives.
- Build high-performing teams through structured coaching and development plans, and regular performance feedback.
- Oversee performance management, succession planning, and talent development processes.
- Partner with Education to ensure continuous enhancement of product knowledge, selling capability, and leadership skills.
- Foster a culture of accountability, engagement, and high performance.
4. Retailer & Stakeholder Management
- Build and maintain strong relationships with retailers and key external partners.
- Negotiate and manage promotional activities, retail space, visibility opportunities, and commercial investments.
- Collaborate closely with Brand, HR, Supply Chain, and Finance to deliver business priorities.
- Align cross-functional stakeholders to deliver integrated commercial strategies.
- Provide market, retailer, and field insights to support business planning and decision-making.
5. Marketing & Brand Execution
- Ensure effective execution of product launches and marketing initiatives.
- Monitor campaign performance and provide actionable feedback to Brand teams.
- Maintain strong brand representation and consistent consumer experience across all touchpoints.
6. Inventory & Operations Management
- Ensure optimal stock levels, product mix, and assortment.
- Partner with Supply Chain and retailers for order and shipment management.
- Monitor inventory risks, including stock imbalances, excess inventory, and diversion.