The Estée Lauder Companies (ELC) is a global leader in prestige beauty. We manufacture, market, and sell high-quality skin care, makeup, fragrance, and hair care products, and serve as a steward of consumer-beloved luxury and prestige brands globally. Driven by a spirit of creativity and innovation, and a desire to have a positive impact on our communities, we strive to create a world that is not just beautiful, but full of possibility.

1. Retail Experience Strategy • Develop and execute annual retail consumer experience strategies aligned with overall brand objectives and category priorities. • Translate brand strategy, campaign priorities, and product launch plans into impactful retail experiences and activations. • Create consumer-centric retail engagement initiatives and promotion plans that strengthen brand desirability, drive traffic, and conversion, while protecting brand equity and supporting sustainable business growth. • Utilize CRM, service, and consumer behavioral data to identify growth opportunities and translate insights into actionable consumer engagement and retail experience strategies. • Identify opportunities to elevate the in-store consumer journey and enhance brand differentiation within the retail environment. • Drive innovation and continuous improvement through consumer insights, market trends, performance analysis, and competitive benchmarking. 2. Retail Activation & Event Management • Lead the end-to-end planning and execution of all retail activations, events, and consumer engagement programs across B&M channels. • Develop and manage annual activation calendars in partnership with Brand Marketing and Commercial teams. • Oversee the execution of product launch events, seasonal campaigns, VIP events, retail animations, masterclasses, consumer workshops, store openings, and other experiential initiatives. • Lead the planning and execution of free-standing store activations and experiences, ensuring it serves as a showcase of brand innovation, consumer engagement, and premium service excellence. • Support new store openings through cross-functional coordination of VM, assortment planning, consumer activation, and opening events. • Manage agencies, vendors, and external partners to deliver best-in-class execution while maintaining budget discipline. • Partner with Education, Marketing, and Commercial teams to deliver seamless, premium consumer experiences and maximize business impact 3. Channel Development & Consumer Growth • Own and drive consumer growth strategies across key retail channels, ensuring alignment between consumer experience initiatives and commercial objectives. • Lead the development and execution of channel-specific activation, promotion, visual merchandising, and communication plans to drive traffic, conversion, basket size, and loyalty. • Own the consumer experience and activation strategy for SMC, partnering closely with key account stakeholders to maximize business opportunities, ensure excellence in execution, and support new POS openings. • Drive visual merchandising excellence, promotional initiatives, retail events, and consumer engagement programs within SMC to strengthen brand presence and accelerate growth. • Lead the consumer journey and retail experience strategy for free-standing stores, ensuring achievement of sales targets through tailored activations, promotions, experiential services, and consumer engagement programs. • Identify and unlock growth opportunities among tourist consumers through targeted communication, retail experiences, promotional programs, and strategic partnerships. 4. Performance & Budget Management • Define KPIs and success measures for retail consumer experience programs and activations. • Track, analyze, and report activation performance, consumer engagement metrics, and business impact. • Utilize insights and performance data to optimize future investments and activation strategies. • Manage annual retail activation and consumer experience budgets effectively and responsibly

- University-level education - Minimum 8-10 years of experience in Brand Marketing, Retail Marketing, Consumer Experience, Retail Activation, or related functions. - Proven track record in developing and executing retail activations, consumer engagement programs, and experiential initiatives. - Experience within prestige beauty, luxury, fashion, hospitality, lifestyle, or premium consumer brands is highly preferred. - Experience working closely with commercial and retail teams to drive both brand and business outcomes. - Deep understanding of consumer behavior and premium retail experiences. - Strong project management and stakeholder management skills. - Commercial acumen with the ability to connect retail experience initiatives to business outcomes. - Excellent communication skills in both Korean & English

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