주요업무
• Team Leadership: Lead and mentor a high performing team of Partner Marketing regional experts.
• Strategic Leadership: Develop and deliver on the Partner Marketing strategy for APAC with a clear view on how it will deliver business outcomes, and contribute to broader APAC goals
• Development: Partner with Disney Partnerships team to secure new and grow existing marketing investment and effectiveness from partners
• Strategy development: Identify strategic opportunities that can scale across the region and with the global team
• Creative: Lead team to build market leading creative with partners
• Full Funnel: Deliver full funnel campaigns with partners spanning ATL and BTL marketing, through working with partners to optimize sales across their digital, call centers and retail environments.
• Local knowledge: Partner with the Disney country leaderships teams to align on key priorities for each market, title priorities, and goals for the market
• Analysis: Provide thought partnership and guidance around opportunity sizing, identifying consumer & partner motivations, key GTM levers and clear success metrics for initiatives across existing & new partnerships in the region.
• Culture Building: Promote an inclusive and innovative culture that values integrity, creativity and Collaboration.
• Client Servicing: Excellence in client servicing, helping build long term relationships with our largest strategic partners and delivering a seamless partner experience
• Cross-Functional Partnership: Collaborate with Product & Tech, Content, Retail Marketing, and other Disney teams to advance DTC business.
• Develop a strong learning culture, defining actions to improve effectiveness, increasing investment from partners, and prioritizing opportunities to maximise impact
• Best Practices: Define and implement processes for identifying relevant partners and ensure effective deal execution across the region.
• Brand Champion: Ensure that Disney’s guidelines, IP usage and ways of working are clearly set out, processes smooth, and creative well executed