주요업무
[CORE WORK ACTIVITIES]
• Campaign Strategy Development: Formulate and lead brand marketing strategies that translate directly into global campaign initiatives.
• Campaign Conceptualization: Build and craft compelling campaign "big ideas" and core messaging, ensuring unified communication across all consumer interaction points.
• Product Narrative Definition: Partner with the Global Product Development team to define product "big ideas" and key unique selling propositions (USPs) for new product launches.
• Creative Briefing: Develop clear, actionable creative briefs for the Creative Content team to guide the production of high-performing social and offline assets.
• Cross-Functional Alignment: Collaborate and align with key global stakeholders, including Global Product Development, Creative Content, Retail Design, Advocacy, Social Media, Global Business Development, R&I, and country teams, to ensure market-relevant content and campaign execution.
Timeline Management: Manage and monitor the DMI campaign drive timeline, ensuring on-time project delivery to all global markets.