주요업무
A DAY IN THE LIFE:
Integrated Campaign Planning & Execution
• Lead the planning and execution of integrated marketing campaigns and content for product campaigns.
• Manage the Global Activation Calendar, ensuring timely and effective execution of campaign plans and cross-functional communication at the operational level.
• Support the development and implementation of communication strategies to enhance brand image and reputation.
Brand Content & Messaging Implementation
• Articulate and implement Dr.G’s brand vision and strategy across all marketing content, campaigns, and initiatives.
• Ensure brand consistency, tone, and messaging across all touchpoints.
• Establish overarching content assets and develop creative content concepts for new products and marketing repush campaigns.
Content Production & Distribution
• Supervise content production with design and creative teams, ensuring high-quality output and timely distribution.
• Identify and implement effective distribution strategies to maximize content reach and impact.
Platform Expertise & TTK Campaign Creation
• Leverage platform know-how to strengthen campaign development and execution, with a particular focus on creating campaigns for TTK.
• A Strong understanding of platform-based content and campaign workflows is important in this role.
Market Guidance & Support
• Provide leadership and operational guidance to global and regional markets for campaign execution, ensuring consistent implementation of integrated marketing plans.
• Identify and implement effective distribution strategies to maximize content reach, engagement, and impact across regions.