주요업무
• Own end-to-end brand management for products across multiple therapeutic areas or in highly competitive, complex markets
• Develop long-term brand plans, including the Long-Range Plan, and identify market opportunities, challenges, and future trends
• Use market, customer, and business insights to influence brand decisions
• Create and execute marketing objectives, strategies, advertising, and promotion plans to achieve product goals
• Lead brand team readiness for pre-launch activities, including advocacy, positioning/strategy, and market assessment
• Evaluate new product potential and market development opportunities
• Build annual sales, profit, price, and expense forecasts/budgets
• Achieve annual sales, margin, and market share goals
• Forecast product requirements, identify supply risks, and develop contingency plans
• Analyze market trends and sales potential, and provide monthly forecasts with action plans
• Build and maintain relationships with key customers
• Manage patient support programs
• Handle complaints and suggestions related to assigned products
• Ensure all business activities comply with legal, ethical, and company standards