주요업무
1. E-Commerce Business Management & Execution
Support the day-to-day management of the brand’s e-commerce business across owned and partner channels.
Execute annual, quarterly, and monthly e-commerce plans in line with brand and commercial objectives.
Monitor sales performance, traffic, conversion, and product performance, and recommend and follow up on timely actions
Manage online assortment, product launches, promotional calendar, and commercial activations to support sales growth.
Ensure accurate sales tracking, routine performance reporting, and sales forecast management.
Follow up on e-commerce operations to ensure smooth and consistent business execution of e-commerce operations to ensure smooth and consistent business execution.
2. Channel & Platform Management
Oversee execution and performance follow-up of key e-commerce channels, including marketplace and brand store operations where relevant.
Coordinate with platform partners and agencies to ensure timely campaign setup, content updates, product visibility, and promotional execution.
Review channel performance regularly and identify opportunities to improve traffic, conversion, and consumer engagement.
Support the evaluation of new e-commerce opportunities, platforms, and channel initiatives.
3. Online Merchandising & Consumer Experience
Ensure that product assortment, product visibility, content, and campaign execution are aligned with brand priorities and launch plans.
Work closely with marketing teams to deliver strong online storytelling and consistent brand expression across digital touchpoints.
Monitor customer journey and online experience, identifying operational improvements to support conversion and service quality.
Support the execution of online events, special campaigns, and brand moments to maximize visibility and sales impact.
4. Cross-Functional Coordination & Operational Excellence
Coordinate e-commerce topics with marketing, supply chain, demand planning, customer service, finance, and retail teams.
Follow up on stock availability, order fulfillment, operational issues, and customer-related topics impacting e-commerce performance.
Coordinate with HQ / regional teams to ensure alignment on e-commerce priorities, reporting, and best practices.
Manage external agencies and partners on day-to-day execution and performance follow-up.
5. Team Management
Contribute actively to a collaborative and performance-oriented team environment.
Support coordination and knowledge sharing within the e-commerce team.
Provide guidance to junior team members or interns on daily execution topics