주요업무
(1) Campaign Creative Development
• Design and develop integrated creative concepts and visual identities for fundraising, awareness, and engagement campaigns
• Create and manage campaign toolkits, key visuals and brand contents across the PESO model (Paid, Earned, Shared, Owned)
• Translate campaign strategies into compelling visual storytelling that inspires action and support
(2) Brand and Content Design
• Create diverse visual content (advertisements, social media assets, print materials, and more) to communicate brand related topics to broader audiences and raise public awareness
• Transform family stories, impact data, and mission-related content into compelling visual narratives
• Maintain consistency across all brand touchpoints while continuously improving our visual identity
(3) Event and Partnership Experience Design
• Conceptualize donor journeys and audience touchpoints that enhance participation, engagement, and brand affinity
• Support the development of creative solutions that help partners communicate their impact and connection to Ronald McDonald House Korea's mission
• Strong strategic thinking, visual storytelling, and hands on design execution skills to strengthen brand presence and drive engagement