주요업무
- Korea Publishing Strategy & Team Management. Develop and lead the Korea publishing strategy in alignment with global product and publishing objectives; Translate Korean player insights, cultural trends, and market dynamics into clear priorities and publishing plans; Oversee the execution of local marketing campaigns, community programs, competitive-play initiatives, and retail activations; Establish goals and success measures for the Korea market, and adjust plans based on performance and player feedback; Ensure local initiatives deliver a cohesive and culturally relevant player experience; Manage, coach, and develop a team responsible for publishing initiatives in Korea; Establish clear goals, roles, and ways of working that enable the team to operate effectively. Provide regular feedback, support career development, and foster a collaborative and inclusive team environment; Allocate team capacity and resources based on player needs, business priorities, and launch requirements; Identify capability or resourcing gaps and work with leadership to address them.
- Cross-Functional Collaboration. Serve as the primary Korea publishing partner for global and regional teams; Represent Korean player, community, and partner needs in planning and decision-making forums; Partner with global publishing, product, brand, esports, community, insights, finance, legal, and operations teams; Maintain alignment between global strategies and Korea-specific execution while advocating for necessary local adaptations; Collaborate with Korea leadership and publishing teams across the region to share insights and improve ways of working.
- Player and Community Ecosystem. Lead the development of the competitive, hobby-play, and community ecosystems in Korea; Guide programs that support player acquisition, engagement, retention, and long-term community health; Build relationships with tournament organizers, retailers, hobby stores, creators, and community leaders; Establish systems for gathering and acting on Korean player and partner feedback; Partner with global teams to ensure relevant market insights inform future product and publishing decisions.
- Business and Partnership Management. Manage the Korea publishing budget and ensure resources are allocated against the highest-impact priorities; Develop and oversee local partnership strategies involving distributors, retailers, media organizations, brands, and community partners; Set clear expectations and performance measures for external partners; Identify market risks, operational dependencies, and opportunities, and communicate them to relevant leaders; Partner with Insights and Finance teams to track adoption, engagement, retention, ecosystem health, and business performance.