럭셔리 패션사

1. CVM STRATEGY & CLIENT DEVELOPMENT • Develop and execute the Korea CVM strategy in alignment with Global/Regional priorities and local business objectives. • Drive client acquisition, development, retention, and reactivation across key client segments, from prospects and core clients to VICs and top-tier clients. • Identify client development and commercial opportunities through segmentation, behavioral insights, and purchase patterns. • Define targeted client strategies and action plans to increase engagement, frequency, retention, and long-term client value. • Monitor key CVM KPIs and translate performance insights into actionable business recommendations. 2. RETAIL CLIENTELING & STORE PARTNERSHIP • Partner closely with Store Managers and retail teams to drive clienteling performance and strengthen client development capabilities. • Translate CVM strategies and client insights into actionable outreach, appointment, and follow-up plans for stores. • Support stores in developing high-potential clients and strengthening relationships with existing top clients. • Drive adoption and consistent execution of CRM/clienteling tools, processes, and best practices across the retail network. • Provide regular communication, coaching, and performance follow-up to store teams. 3. VIC, RUNWAY & CLIENT EXPERIENCE • Develop engagement strategies for VICs, top-tier, and high-potential clients through personalized and high-touch client experiences. • Identify and develop appropriate clients for global runway shows, international events, trunk shows, private client events, and other exclusive brand experiences. • Manage the end-to-end client journey around runway shows and key global events, from client selection and invitation to appointment planning and post-event follow-up. • Partner with Global/Regional CVM, Retail, Merchandising, and other relevant teams to maximize client engagement and commercial opportunities surrounding runway shows and key collection moments. • Leverage runway shows and global brand experiences as strategic client development opportunities, converting elevated brand engagement into long-term client value and commercial results. • Plan and execute local client activations, including trunk shows, private events, in-store activations, gifting programs, and other personalized client experiences. • Measure client engagement, conversion, incremental sales, and post-event development opportunities. 4. SALESFORCE, CLIENT DATA & PERFORMANCE MANAGEMENT • Oversee the ongoing management and effective utilization of Salesforce as the key CRM and clienteling platform for the Korea market. • Act as the key local point of contact for Salesforce-related topics, working closely with Global/Regional CVM and relevant IT teams. • Gather feedback and business needs from Korea retail teams and communicate system issues, enhancement requests, and local requirements to Global/Regional stakeholders. • Drive Salesforce adoption and best practices across the retail network, supporting store teams in the effective use of CRM and clienteling functionalities. • Ensure client data quality, accuracy, and consistency, and support continuous improvement of CRM processes and data governance. • Analyze client database performance, segmentation, outreach, appointments, conversion, and sales contribution. • Develop regular CVM reports and business reviews for Korea and Global/Regional stakeholders. • Identify business opportunities through client and Salesforce data and translate insights into actionable commercial strategies. • Track the performance of key CVM initiatives and evaluate their impact on client development and sales. 5. GLOBAL / REGIONAL & CROSS-FUNCTIONAL COLLABORATION • Act as the key CVM point of contact for Korea with Global and Regional teams. • Localize global CVM strategies and initiatives according to the Korean market and retail environment. • Collaborate closely with Samsung C&T and internal stakeholders including Retail, Merchandising, Marketing, PR, Finance, and IT to ensure effective execution of CVM initiatives. • Manage CVM-related budgets, vendors, timelines, and operational requirements. • Represent Korea client needs, market insights, and business opportunities in Global/Regional discussions.

• 8+ years of relevant experience in CVM, CRM, client development, retail excellence, or luxury retail. • Strong understanding of luxury clienteling, VIC management, and the Korean luxury retail market. • Proven experience partnering with retail/store teams and driving clienteling performance. • Experience in high-touch client experiences, VIC events, runway/show client management, or international client programs preferred. • Strong analytical capability with the ability to translate client data into actionable commercial strategies. • Strong project management and cross-functional stakeholder management skills. • Excellent communication and influencing skills. • Business-level proficiency in both Korean and English. • Experience with Salesforce or comparable CRM/clienteling platforms, with strong proficiency in Excel and PowerPoint

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