주요업무
• Strategy: Build Public Relations strategies to drive awareness by creating stories and experiences that convey purpose, community and commitment.
• Plan & Activities: Develop plan and manage PR activities, including building relationships with traditional and new media, trade media, journalists, event organizers, and industry associations.
• Expand the reach: Build and manage a core influencer base for running & lifestyle sections to secure sustained digital reach and social engagement.
• Storytelling: Write and distribute press releases and assets to secure earned media in the market through brand and product stories.
• Brand Communication: Ability to convey clear brand messages to the media as a brand communication representative.
• Risk Management: Ability to perfectly handle risk management for corporate and PR-related issues.
• Partnerships: Develop and build new corporate partnerships across industries for advertising,
collaboration, and sponsorship opportunities.
• Reports: Regularly publish news/media monitoring reports to internal and regional key stakeholders.
• Teamwork: Collaborate closely with cross-functional marketing teams to provide the best brand
experience across all consumer touchpoints, especially in the PR environment.
• Regional Teams: Establish close working relationships with Regional HQ Marketing Teams and other regional function Teams to ensure a continuous flow of communication, PR insights and marketing assets.