주요업무
• Develop and execute integrated PR and digital communication plans aligned with brand objectives, product launches, and annual marketing priorities.
• Plan and manage digital marketing activities across social media, digital advertising, influencer marketing, and viral content to drive brand awareness and engagement.
• Analyze brand performance, campaign results, and consumer insights to identify opportunities and optimize communication effectiveness.
• Manage media value planning, campaign reporting, and ROI evaluation to measure communication performance.
• Identify and manage celebrity, influencer, media, and strategic partnerships to maximize brand visibility and earned media impact.
• Lead the development and execution of PR materials, including press releases, press kits, media toolkits, and communication guidelines.
• Manage external partners including PR, digital, creative, and influencer agencies to ensure high-quality and timely execution.
• Plan and execute product launch campaigns, hero product activations, and integrated communication initiatives across paid, owned, and earned channels.
• Plan and manage brand events, outdoor activations, pop-ups, media events, and consumer experiences from concept development through on-site execution and post-event evaluation.
• Collaborate with APAC teams and internal stakeholders to align regional strategies, provide regular updates, and ensure timely follow-up on key projects.
• Manage communication budgets and prepare performance reports, campaign recaps, and management presentations.