주요업무
- Deliver and execute cascaded end-to-end marketing plan from Region brand on consumer, product and retail marketing (i.e. campaigns, new product launch) and all channels for total brand, in partnership with extended Online and Media team and commercial.
- Own end to end marketing for assigned marketing portfolio (either product, franchise, or channel based) with accountability for approved P&L spend, marketing campaigns, and collaboration across Pod team and brand team.
- Partner with Media and CRM for local execution of campaigns
- Partner with Online and commercial teams for execution of omnichannel plans and activations
- Lead brand events across all channels including influencers management, marketing collaterals with on-site operations support in collaborating with local commercial team and external PR agency.
- Localize creative assets cascaded from region brand for all platforms and work with local creative team or agency for adaptation and creation.
- Partner with owned media expertise in Media & Insight team to localize media plans and manage the operations across all brand owned media platforms.
- Partner with earned media expertise in Media & Insight team on influencer selection and manage agency brief and seeding (e.g., samples, personalized content) for GTM activations.