주요업무
A DAY IN THE LIFE:
JOB SUMMARY
As the Senior Communication Specialist at 3CE DMI, you will drive 3CE’s global social presence by translating real-time beauty trends into high-impact influencer advocacy strategies. You will leverage social metrics to deliver tailored advocacy guidelines and ensure creative alignment across global markets.
KEY RESPONSIBILITIES
1. Global Advocacy & Influencer Strategy
• Define and implement 3CE’s global influencer marketing, PR, and advocacy guidelines in alignment with the DMI brand strategy and product launch calendar.
• Design global seeding concepts, creative PR kits, and influencer-led campaigns to maximize brand visibility and share of voice.
• Curate and manage global influencers and creators who strictly align with the brand’s unique persona and creative direction.
2. Social Listening & Trends:
• Ability to develop 3CE’s lifestyle initiatives by capturing Seoul’s latest cultural trends and movements.
• Monitor and analyze real-time social conversations, viral makeup techniques, and emerging lifestyle trends in Seoul.
• Translate social listening insights into instant, trend-led content directions, dynamic platform strategies, and high-impact global advocacy plans that link directly to 3CE’s product portfolio.
3. Global Brand Model Strategy & Portfolio Management
• Identify and scout global celebrities who align with 3CE’s global vision. Lead the end-to-end management of these global models, ensuring smooth collaboration across shoot productions, public appearances, and brand campaigns.
• Cast and manage always-on faces that embody 3CE’s core aesthetic, as well as project-based models for specific product campaigns and creative themes.
4. Zone & Market Alignment & Co-collaboration
• Act as the primary DMI contact for global zones and local markets, providing clear strategic guidelines and feedback to ensure their local influencer/advocacy activations strictly align with 3CE’s global brand identity and creative direction.
• Establish a seamless communication flow to share global assets, harvest local success stories, and scale high-performing market initiatives globally.
5. Social Buzz Optimizations
• Leverage social listening and measurement tools to track key metrics, such as Share of Voice (SOV), and overall social buzz—to actively optimize 3CE's global social presence.
• Turn social metrics, competitor benchmarks, and post-campaign analytics into market-specific strategies to address their unique local competitive landscapes.
6. Global PR Event
• Conceptualize, plan, and execute high-profile global PR events and brand experiences that bring 3CE’s creative vision to life.
• Lead the end-to-end guest experience and hosting for international KOLs, top-tier beauty editors, and VIPs invited to global brand events and trips.