주요업무
[KEY RESPONSIBILITIES]
•Trend Scouting & Analysis: Stay at the forefront of Korean and international trends (beauty, fashion, lifestyle) to fuel innovative ideas. Interpret these trends into product concepts with a creative and ownable 3CE angle
•Creative Concept Building: Develop "new, different, and better" product concepts consistent with the brand’s sense of purpose, ensuring every product tells a unique story
•Consumer Insight Excellence: Synthesis international market data (consumer, markets, competition, digital) to generate actionable insights and identify white spaces in the category
•Strategic Communication Alignment: Lead the development of creative materials in line with the brand’s integrated communication platform (imagery, digital, POS), working closely with creative and digital teams to ensure a consistent consumer brand experience
•Global Implementation Strategy: Write comprehensive country implementation kits providing strategic advice and recommendations on the marketing mix for global markets
[PROFESSIONAL & TECHNICAL COMPETENCES]
•MARKET & CONSUMER INSIGHT: Translates consumer knowledge and global trend signals into meaningful business opportunities
•BRAND STORYTELLING: Ability to weave brand identity into powerful product narratives
•STRATEGIC THINKING: Capability to manage the product portfolio with a long-term vision
•COLLABORATIVE LEADERSHIP: Leads cross-functional teams and global local teams to align creative execution with the strategic concept