주요업무
ESSENTIAL FUNCTIONS
- Support Commercial Director in achieving overall business objective and formulation of strategies in ensuring business attainment
- Managing Sales team and overseeing daily sales operation
- Review sales production and implement sales action plan to achieve the budget goals
- Participate in Forecast and Yield meetings for yield optimization
- Maximize sales in all hotel revenue areas.
NON-ESSENTIAL FUNCTIONS
• Marketing Planning
Participate in the development and execution of the hotel marketing plan:
- Identify sources of group business for the hotel and establish solicitation programs to maximize sales.
- Help identify sources of individual business and allocate the resources to develop relationships with them.
- To supervise and monitor the compilation of accurate account information and to ensure this information is kept up to date.
- Maintain accurate forecasting for all group/FIT segments and identify valley periods for sales emphasis.
• Sales Administration
Direct and administer the sales program of the hotel:
- Establish programs and direct efforts to achieve group and FIT room night goals and to develop ongoing relationships with customers.
- Monitor sales production and adjust sales activities, account coverage and sales priorities as necessary to achieve plan goals.
- Establish travel schedules and monitor travel expenses to optimize sale productivity.
- Maintain regular communication with all key accounts and Four Seasons Worldwide Sales Offices and other sources of sales information and support.
- Plan, establish goals for, and administer outbound sales function to deliver qualified leads to other Four Seasons Hotels & Resorts
- Develop annual sales department budget and execute the sales programs and activities within it.
- Take full responsibility for representing and managing Four Seasons Hotel Seoul account management system
• Sales Personnel Development
Lead and develop sales personnel:
- Recruit, select, train and motivate Sales Department personnel to realize their potential to develop individuals for advancement within the department and Four Seasons Hotels and Resorts
- Assure understanding of Position Description, goals, and Standards of Performance for sales department personnel; and conduct formal bi-annual evaluations and ongoing coaching and counseling.
• Selling
Manage Key Accounts:
- Establish personal sales goals, and be responsible for a representative selection of key accounts.
- Conduct monthly production review of each sales personnel.
• Inventory Management
- In conjunction with the Commercial Director, Director of Revenue and other department heads, maximize rooms inventory and catering space, identify opportunities for focused sales programs.
- Coordinate group room forecasts and prospects with the events management and reservations department so as to help hotel achieve maximum capacity room use.
• Communications
Develop and maintain effective communication channels:
- Maintain close, frequent, open communication with the Commercial Director and other Sales & Marketing department heads.
- Maintain supportive, timely communications with Four Seasons Worldwide Sales Offices.
- Coordinate communication between Sales Department and operating departments of the hotel.
- To update operating departments of the hotel to ensure awareness of bookings and sales programs.
- Maintain timely and responsive communication with accounts and prospects.
• Others
- To foster a high level of morale amongst the Sales team members.
- To assume other duties as requested by the Management of Four Seasons Hotel Seoul