In this role, you’ll be at the heart of crafting significant connections between Spotify and Korean audiences through smart, strategic, and standout social storytelling. You’ll develop and implement social-first campaigns, narratives and social-native contents that live beyond the feed—creating moments that fuel conversation, shift perception, and drive fandom across our owned and operated channels. We’re looking for someone with a deep understanding of digital and social platforms, a sharp cultural radar, and a passion for content, music, and entertainment. You know how to build a brand voice that resonates, collaborate with creatives and creators, and move at the speed of culture—whether that’s amplifying a new release, jumping on a trend, or launching an artist-led moment. If you thrive in fast-moving, collaborative environments, think social and platform-first, and love the intersection of culture and content—we’d love to hear from you.

• Help make Spotify the go-to destination for music fans and audio listeners in Korea • Lead and implement a comprehensive social marketing strategy for artist releases and priority campaigns, with a focus on driving audience growth for Spotify on and off platform in Korea • Develop content marketing initiatives in Korea, including always-on contents, social-native contents and editorial partnership content promotions • Lead always-on content marketing programs that engage audiences and encourage repeat visits to Spotify on and off platform • Work closely with cross-functional Spotify teams locally and across the globe • Work closely and lead external partners (creative, media, and social agencies) • Help establish Spotify as the top tier destination for music fans and audio listeners in Korea • Lead and implement a comprehensive social marketing strategy for artist and podcast releases, as well as priority campaigns, focused on driving audience growth both on and off the Spotify platform in Korea • Orchestrate content marketing initiatives tailored to Korean audiences, including always-on social content, snackable content productions, platform-native creative, and editorial partnership activations • Your strong expertise, understanding, and instincts for Korean culture and trends will help develop, create, and produce best-in-class marketing content that resonates with local audiences. • Build and maintain a social media presence that fans love to follow, engage with, and share • Collaborate closely with cross-functional Spotify teams, both locally and across global markets • Work closely and lead external partners (creative, media, and social agencies • Help establish Spotify as the top tier destination for music fans and audio listeners in Korea

• You have a minimum of 7+ years working experience in content marketing (including social media) across strategy and creative in Korea • Experience working for brands, especially in music or entertainment industry in local Korea market • Confident in planning and crafting strategies for social media and content marketing campaigns with the extension across other media platforms with social-native and social-first mentality • Naturally plugged into internet culture — always on the pulse of trends, memes, and the cultural moments that get people talking • Broader marketing experience across all marketing & media channels, including influencers is a plus • Strong analytical skills and experience in working with ad-tech tools is a plus • Expert at establishing relationships with internal and external collaborators • You are a self-learner, become comfortable with constantly evolving environments and challenging goals • You are well organised, and dedicated, with the ability to plan and deliver and pay outstanding attention to detail • You are adept at analyzing and interpreting data and using it to set goals • Native in Korean and fluent in English

• For more details, please refer to the company website.